Data Retention

For any category of personal data not specifically defined in this notice, and unless otherwise specified by applicable law, the required retention period for any personal data will be deemed to be 7 years from the date of receipt by us of that data.

The retention periods stated in this notice can be prolonged or shortened as may be required (for example, in the event that legal proceedings apply to the data or if there is an ongoing investigation into the data).

We review the personal data (and the categories of personal data) we are holding on a regular basis to ensure the data we are holding is still relevant to our business and is accurate. If we discover that certain data we are holding is no longer necessary or accurate, we will take reasonable steps to correct or delete this data as may be required.

If you wish to request that data we hold about you is amended or deleted, please refer to 'Your Privacy Rights' below.

Sharing Your Information

We do not disclose any personal data you provide to any third parties other than as follows:

• If you place an order personal information relevant to your delivery will be provided to our shipping partner;

• We may host personal data with third party hosting partners;

• Certain third party suppliers including technical support providers may have access to personal data;

• where we carry out research to gain an insight into the use of our services, the results of this research (but not your personal data itself) may be transferred to interested third parties;

• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime);

• in order to enforce any terms and conditions or agreements for our services that may apply;

• we may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected;

• to protect our rights, property and safety, or the rights, property and safety of our users or any other third parties. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

When you first ordered from Poetry® you were asked if you were happy to receive mailings and offers from third party companies. Third party companies are largely other mail order fashion businesses whose products we thought might interest you but also may include companies that sell homewares or garden furniture. Occasionally we may also make our mailing list available to established charities. We reach these other companies and charities directly or via a data co-operative. A data co-operative collects data and customer information across a range of different retailers. The data co-operative then analyses that information to help the participating companies tailor their communications. The data co-operatives may also use the customer information for their own marketing or commercial purposes. To opt out of sharing your personal data with third parties, please email dataprotectionmanager@selective.co.uk.

Other than as set out above, we shall not disclose any of your personal information unless you give us permission to do so . If we do supply your personal information to a third party we will take steps to ensure that your privacy rights are protected and that third party complies with the terms of this notice.

Marketing Preferences

Full details of our privacy policy are below, but you can manage your marketing preferences here:

• Unsubscribing from Our Catalogues

From time to time we will send you catalogues and promotions by post. If you no longer wish to receive postal mailings from us, please email dataprotectionmanager@selective.co.uk with your name, address and account number, which can be found on the back of your latest catalogue.

Please note catalogues are printed in advance, so you may receive one further mailing after opting out.

• Unsubscribing from Our Newsletters

We will ask you for your email address so that we can send you an order confirmation and any further delivery information. From time to time we will send you special offers and promotions. If you no longer wish to receive these promotions, please click on the unsubscribe link at the bottom of any newsletter.

• Opting Out of Third Party Mailings

If you have now changed your mind and no longer want third party mailings, please email dataprotectionmanager@selective.co.uk with your name, address and account number, which can be found on the back of your latest catalogue. Please note we never pass on your email address to third-parties for marketing purposes.
 

Deletion of personal information

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. We will delete, and direct our service-providers to delete, your personal information from our records, unless an exception applies. You can make your request by emailing our Data Protection Manager at dataprotectionmanager@selective.co.uk

Security

We will take all reasonable steps to ensure that appropriate technical and organisational measures are carried out in order to safeguard the information we collect from you and protect against unlawful access and accidental loss or damage. These measures may include (as necessary):

• protecting our servers by both hardware and software firewalls;

• locating our data processing storage facilities in secure locations;

• encrypting all data stored on our server with an industry standard encryption method that encrypts the data between your computer and our server so that in the event of your network being insecure no data is passed in a format that could easily be deciphered;

• disposing or deleting your data securely;

• regularly backing up and encrypting all data we hold.

We will ensure that our employees are aware of their privacy and data security obligations. We will take reasonable steps to ensure that the employees of third parties working on our behalf are also aware of their privacy and data security obligations.

This notice and our procedures for handling personal data will be reviewed as necessary.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your information, we will use the strict procedures and security features referred to in this clause to try to prevent unauthorised access.

Your Privacy Rights

The GDPR gives you the following rights in respect of personal data we hold about you:

The right to be informed

You have a right to know about our personal data protection and data processing activities, details of which are contained in this notice.

The right of access

You can make what is known as a Subject Access Request ("SAR") to request information about the personal data we hold about you (free of charge, save for reasonable expenses for repeat requests). If you wish to make a SAR please contact us as described below.

The right to correction

Please inform us if the information we hold about you is incomplete or inaccurate in any way and we will update our records as soon as possible, but in any event within one month.

We will take reasonable steps to communicate the change to any third parties to whom we have passed the same information.

The right to erasure (the 'right to be forgotten')

Please notify us if you no longer wish us to hold personal data about you (although in practice it is not possible to provide our services without holding your personal data). Unless we have reasonable grounds to refuse the erasure, on receipt of such a request we will securely delete the personal data in question within one month. The data may continue to exist in a certain backup, but we will take steps to ensure that it will not be accessible.

We will communicate the erasure to any third parties to whom we have passed the same information.

The right to restrict processing

You can request that we no longer process your personal data in certain ways, whilst not requiring us to delete the same data.

The right to data portability

You have right to receive copies of personal data we hold about you in a commonly used and easily storable format (please let us know a format which suits you). You may also request that we transfer your personal data directly to third party (where technically possible).

The right to object

Unless we have overriding legitimate grounds for such processing, you may object to us using your personal data if you feel your fundamental rights and freedoms are impacted. You may also object if we use your personal data for direct marketing purposes (including profiling) or for research or statistical purposes. Please notify your objection to us and we will gladly cease such processing unless we have overriding legitimate grounds.

Rights with respect to automated decision-making and profiling

You have a right not to be subject to automated decision-making (including profiling) when those decisions have a legal (or similarly significant effect) on you. You are not entitled to this right when the automated processing is necessary for us to perform our obligations under a contract with you, it is permitted by law, or if you have given your explicit consent.

Right to withdraw consent

If we are relying on your consent as the basis on which we are processing your personal data, you have the right to withdraw your consent at any time. Even if you have not expressly given your consent to our processing, you also have the right to object (see above).

All SARs and other requests or notifications in respect of your above rights must be sent to us in writing to The Data Protection Manager, Selective Marketplace Limited, 2 Rothley Lodge, Loughborough Rd, Leicester, LE7 7NL or by email at dataprotectionmanager@selective.co.uk.

We will endeavour to comply with such requests as soon as possible but in any event we will comply within one month of receipt (unless a longer period of time to respond is reasonable by virtue of the complexity or number of your requests).

Data breaches

If personal data we hold about you is subject to a breach or unauthorised disclosure or access, we will report this to the Information Commissioner's Office (ICO).

If a breach is likely to result in a risk to your data rights and freedoms, we will notify you as soon as possible.

Other websites

Our Sites may contain links and references to other websites. Please be aware that this notice does not apply to those websites.

We cannot be responsible for the privacy policies and practices of sites that are not operated by us, even if you access them via the Site. We recommend that you check the policy of each site you visit and contact its owner or operator if you have any concerns or questions.

In addition, if you came to this Site via a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

Transferring your information outside the UK or EEA

As part of the services provided to you the information you provide to us may be transferred to, processed and stored at, countries or international organisations outside of the UK or European Economic Area (“EEA”).

We have customers who are outside of the UK or EEA and in those circumstances, personal data will be transferred outside of the UK or EEA (for instance to shipping partners).

We will not transfer the personal data of UK or EEA customers in a systematic way outside of the UK or EEA but there may be circumstances in which certain personal information is transferred outside of the EEA, in particular:

• If you use our Site while you are outside the UK or EEA, your information may be transferred outside the UK or EEA in order to provide you with our services;

• We may communicate with individuals or organisations outside of the UK or EEA in delivering our services, those communications may include personal information (such as contact information) for example you may be outside of the UK or EEA when we communicate with you;

• From time to time, your information may be stored in devices which are used by our staff outside of the UK or EEA (but staff will be subject to our cyber-security policies).

If we transfer your information outside of the UK or EEA, and the third country or international organisation in question has not been deemed by the EU Commission or Secretary of State (as the case may be) to have adequate data protection laws, we will provide appropriate safeguards and we will be responsible for ensuring your privacy rights continue to be protected as outlined in this notice. If you would like to obtain details of the safeguards we have put in place then please contact us at: Selective Marketplace Limited, 2 Rothley Lodge, Loughborough Rd, Leicester, LE7 7NL dataprotectionmanager@selective.co.uk.

By submitting your personal information to us you agree to the transfer, storing or processing of your information outside the UK or EEA in the manner described above.

Additional information if you are based in the EEA

If you are in a European Union or European Economic Area (“EEA”) member state then the following paragraphs will apply.

We comply with the EU GDPR and other applicable data protection legislation.

EU GDPR representative

Our EU GDPR representative who has been appointed in accordance with Article 27 of the EU GDPR is Selective Marketplace Europe GmbH, C/o INOS24 Holding GmbH, Rupert-Mayer-Strasse 44, 81379 München, Germany.

Our GDPR representative is entitled to represent us and act on our behalf with respect to data subjects who are in the European Economic Area or European Union member state.

If you have any query or complaint in relation to data protection or your data rights please contact our GDPR representative.

Our GDPR representative can be contacted at dataprotectionmanager@poetry-fashion.de.

Notification of changes to this notice

We will post details of any changes to our policy on the Site to help ensure you are always aware of the information we collect, how we use it, and in what circumstances if any, we share it with other parties.

Contact us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry or complaint relating to your personal information or how it is handled, you can do so via the following email address: dataprotectionmanager@selective.co.uk.

If we are unable to resolve any issues you may have or you would like to make a further complaint, you can contact the Information Commissioner's Office by visiting https://ico.org.uk/ for further assistance.

POETRY X WRAP LONDON GIVEAWAY – OFFICIAL RULES

The promotion opens on 4 July 2026 and closes at 11:59pm GMT on 31st July 2026 (“Promotion Period”).

The promotion is open to legal residents of the 50 United States and the District of Columbia who are aged 18 years or over at the time of entry. Employees of POETRY Elizabeth Street LLC, Wrap London, their respective affiliates, immediate family members and anyone living in the same household are not eligible to enter.

How to enter

No purchase is necessary to enter or win.

To enter during the Promotion Period, submit your details by one of the following methods:

• By email solongNYC@wraplondon.com

• By telephone, call 1 888 369 9216

• Via Instagram

• In person at POETRY, 236 Elizabeth Street, New York, NY 10012

Only one entry per person will be accepted. Incomplete, illegible, duplicate or late entries will not be eligible.

Prize

One winner will receive:

• Return economy flights for two people from the USA to London during November 2026

• Airport transfers in London

• Four nights’ accommodation in one twin room at a centrally located London hotel

• Two £500 Wrap London gift cards (one per traveller) to spend in the Wrap London Westbourne Grove store

Flights must be booked within 28 days of the competition closing. The winner and guest must travel together on the same itinerary. Travel dates and flight availability are subject to booking availability within November 2026.

The prize is non-transferable, non-exchangeable and no cash alternative will be offered. The £500 gift cards are valid for use only at the Wrap London Westbourne Grove store and are subject to the standard UK Wrap London Gift Card Terms & Conditions.

The winner and guest are responsible for ensuring they hold valid passports and meet all applicable entry requirements for travel to the UK. POETRY Elizabeth Street LLC is not responsible for passports, visas, travel insurance, meals, spending money or any other expenses not expressly included within the prize.

Winner selection

The winner will be selected by random draw from all eligible entries on 3rd August 2026.

The winner will be contacted using the contact details provided at entry and must respond within 48 hours of notification. If the winner does not respond within this time, POETRY Elizabeth Street LLC will select an alternative winner.

Odds of winning depend on the number of eligible entries received.

General

By entering, participants agree to be bound by these Official Rules.

The winner may be invited to participate in reasonable publicity relating to the promotion, including photography, video and social media content.

POETRY Elizabeth Street LLC reserves the right to amend, suspend or cancel this promotion where it becomes necessary to do so due to circumstances beyond its reasonable control.

Except where liability cannot be excluded by law, POETRY Elizabeth Street LLC accepts no responsibility for entries that are lost, delayed, incomplete or corrupted, or for any loss, damage or injury arising from participation in this promotion or acceptance of the prize.

Personal information collected in connection with this promotion will be processed in accordance with the POETRY Privacy Policy.

This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. By entering, participants release Instagram from any responsibility in relation to this promotion.

Promoter: POETRY Elizabeth Street LLC, 236 Elizabeth Street, New York, NY 10012.

The Promoter’s decisions relating to this promotion are final.

U.S. DIGITAL E-GIFT CARD
TERMS & CONDITIONS

About Our E-Gift Cards

E-Gift Cards are issued by POETRY and may be redeemed only for eligible products and services sold through our official website or other approved sales channels.

E-Gift Cards are not credit, debit, or prepaid payment cards and have no cash value except where required by applicable law.

Purchasing E-Gift Cards

E-Gift Cards may be purchased in U.S. Dollars through poetryfashion.com.

We reserve the right to refuse, cancel, or limit E-Gift Card purchases where we reasonably believe a transaction is fraudulent, unauthorized, unlawful, or intended to circumvent our policies.

Delivery

Digital E-Gift Cards are delivered electronically to the email address provided at the time of purchase. Delivery times may vary and are not guaranteed.

We are not responsible for delays caused by incorrect email addresses, spam filters, internet service providers, or circumstances beyond our reasonable control.

Redemption

E-Gift Cards may only be redeemed through our designated checkout process.

If your purchase exceeds your E-Gift Card balance, you may pay the remaining amount using another accepted payment method.

If your purchase is less than the E-Gift Card balance, the remaining balance will remain available for future purchases.

E-Gift Cards cannot be used to purchase additional E-Gift Cards unless we expressly permit this.

Balance Enquiries

You may check your remaining E-Gift Card balance through our website or by contacting Customer Support.

Expiry and Fees

We do not charge dormancy, inactivity, or service fees on E-Gift Cards.

E-Gift Card funds do not expire except where expiry is permitted by applicable law. Where state law provides greater protections, those protections will apply.

Refunds

E-Gift Card purchases are generally non-refundable and cannot be redeemed for cash except where required by applicable law.

If a product purchased using an E-Gift Card is refunded, any refund will generally be credited back to the original E-Gift Card or otherwise handled in accordance with our Refund Policy.

Lost, Stolen, or Unauthorized Use

Please treat your E-Gift Card like cash.

Once an E-Gift Card has been delivered to the email address provided at the time of purchase, the recipient is responsible for keeping it secure.

If you believe your E-Gift Card has been lost, stolen, accessed without authorization, or delivered to the wrong recipient, please contact us as soon as possible. We may, at our discretion, replace the remaining unused balance if we are able to verify ownership and determine that the balance has not already been redeemed.

Fraud Prevention

We reserve the right to refuse, suspend, cancel, or invalidate E-Gift Cards obtained through fraud, unauthorized activity, payment disputes, misuse, or breaches of these Terms.

We may delay or suspend E-Gift Card delivery while we investigate potentially fraudulent transactions.

Promotional E-Gift Cards

From time to time, we may issue promotional, complimentary, or bonus E-Gift Cards. These may be subject to additional terms, including different expiry dates or redemption restrictions, which will be disclosed when issued.

Resale

E-Gift Cards are intended for personal or legitimate business gifting purposes.

Unauthorized resale, advertising, or distribution of E-Gift Cards may result in cancellation of the E-Gift Card where permitted by law.

Limitation of Liability

To the fullest extent permitted by law, our total liability relating to any E-Gift Card shall not exceed the remaining unused balance of the applicable E-Gift Card.

We are not responsible for indirect, incidental, special, consequential, or punitive damages arising from the purchase, delivery, or use of an E-Gift Card, except where such limitations are prohibited by applicable law.

Nothing in these Terms limits any rights that cannot be excluded under applicable consumer protection laws.

Changes to These Terms

We may update these Terms from time to time to reflect changes to our business, legal requirements, or E-Gift Card program.

Any changes will apply to future purchases. Existing E-Gift Cards will continue to be governed by the Terms that applied when they were purchased, except where changes are required by law or provide additional benefits to customers.

Governing Law

These Terms are governed by the laws of the State of [Your State], without regard to conflict of law principles, except where applicable federal law or the mandatory laws of a customer’s state of residence require otherwise.

State-Specific Rights

Certain states provide additional rights relating to E-Gift Cards, including rights concerning expiry, cash redemption of small balances, or consumer protections. Nothing in these Terms limits or waives any rights provided by applicable law.

Contact Us

hello@poetryfashion.com