SOFT YARN
STRONG BONDS
Mother's Day
This Mother’s Day, we invited members of the POETRY team to share a special cashmere experience with the women who mean the most to them - mothers, daughters, sisters, aunts and nieces - all wrapped in colour, laughter, and love.
For Senior Merchandiser Louise, it was a family affair with her mother Lin, sister Eva, and nieces Annabella and Alexa.
“My role is to ensure POETRY’s collections arrive at just the right time, in the right quantities, both in-store and online. There’s a lot of analysis behind the scenes, so it’s been wonderful to share the end result with my family - wearing the beautiful cashmere our customers love.”
POETRY’s Copywriter, Louisa, shared the experience with her mum, Sue, who has long been a fan of our cashmere.
“My mum believes in ‘buy once, buy best,’ and she’s worn POETRY cashmere from the very beginning. When I think of her, I picture her in soft knits, paired with minimalist artisan jewellery - effortlessly stylish as always!”
For Brand Manager Margaux, with her daughters Stella and Lily-Rose, sustainability is deeply personal.
“As a mother of two young girls, I want a better world for my daughters. That’s why I’m proud that sustainability is at the heart of POETRY’s philosophy. We create timeless clothing from natural fibres - high-quality pieces made to be cherished for years, not just seasons. And I love knowing that one day, my girls will be borrowing my favourite sweaters!”
Rebecca, POETRY’s Senior Knitwear Designer, shared the moment with her daughter, Leilani.
“It’s been wonderful to introduce my daughter to the designs I create. We craft each silhouette with care, considering how the shape and drape will feel on the body. Thoughtful stitch details - like delicate cables and tactile waffle weaves - add a touch of artistry, making each knit feel truly special.”
Crafted with care for both the planet and the skilled hands that bring them to life, our cashmere pieces are made to be loved. Because, in the end, love is the greatest luxury of all.